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Managing service firms : , the power of managerial marketing /
by Skalen, Per.
Publication:
New York : Routledge, 2010
. xii, 185 p. :
24 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
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Interactive services marketing /
by Fisk, Raymond P.
Publication:
Boston, MA : Houghton Mifflin, 2008
. xxiv, 276 p. :
26 cm.
Date:2008
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(2),
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Services marketing : , people, technology, strategy /
by Lovelock, Christopher H.
Publication:
Boston, MA : Pearson, 2011
. 248 p. :
29 cm.
Date:2011
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Copies available:
AUM Main Library
(2),
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Services marketing : , people, technology, strategy /
by Wirtz, Jochen.
Publication:
New Jersey : World Scientific, 2016
. xvii, 784 p. :
29 cm
Date:2016
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Copies available:
AUM Main Library
(1),
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Services marketing : , people, technology, strategy /
by Lovelock, Christopher H.,
Publication:
New Jersey : World Scientific, 2022
. xvii, 665 p. :
29 cm.
Date:2022
Availability:
Copies available:
AUM Main Library
(1),
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